Shaping the Future of Desserts
Consumer expectations are evolving rapidly, and the global desserts landscape is changing with them. By focusing on five key growth fields, we create meaningful value, anticipate emerging trends and craft dessert experiences that meet the needs of tomorrow’s consumers.
We know our markets and listen closely to our customers. We are the trusted partner who helps them valorize their bakery and dessert portfolio by offering bespoke solutions at scale.
We are the partner who:
- Delivers top-quality, authentic products while driving market-leading innovation
- Commits to reliability and efficiency, making it easy for customers to do business with us
- Acts with fairness and integrity in every commercial relationship
- Provides choice, guidance, and expertise, helping customers navigate their category with confidence
- Takes responsibility beyond business, contributing positively to the marketplace, society, and the planet
Our Value Drivers
We drive value along key growth fields that are reshaping the global desserts landscape.
Balanced Indulgence
Premiumisation as customers look to indulge & “treat myself moment”
- Consumers seek new, feel-good flavour experience to enjoy individually and with friends and family.
- They prefer high-quality, trusted brands that help them make a good impression.
- Visually appealing, “Instagram-worthy” desserts spark joy and social engagement.
Food as it should be
Desire for authentic regional & international flavours
- Glocalization is driving global interest in locally inspired products.
- Authenticity and heritage – such as Italian traditions – enhance product appeal.
- Regional expansion, like Latin desserts in the Southern and Western US, taps into cultural relevance.
Casual Food
Small, affordable treats bring moments of joy in difficult times
- Rising demand for grab-and-go and individually wrapped formats supports on-the-go lifestyles.
- Convenience-driven innovation is expanding portfolios with mini-meals and snackable options.
- New formats tap into trends like snacking, bold flavours, and vibrant colours.
Holistic Health
Rising focus and demand for free-from products
- Consumers are seeking lighter desserts with high protein and reduced sugar and calories.
- Functional health claims – like dairy-free, low-fat, high-protein, and GMO-free – are increasingly important.
- Clean-label and selective “free-from” ingredients are key to building trust and transparency.
Green Power
Business responsibilities beyond sustainability
- Consumers prioritise natural and sustainable desserts to support personal health and environmental care.
- Sustainable packaging, clean-label ingredients, and transparent sourcing build trust and authenticity.
- Simple, honest communication about origin and process reinforces brand credibility.